Looking to recoup losses resulting from the pandemic, the
Uffizi Galleries in Florence is offering its most famous artworks for sale as
NFTs. The first encrypted work available, Michelangelo’s painting Doni Tondo
(1505–06), sold for $170,000. According to the Italian newspaper Corriere della Sera, the digital
facsimile of Doni Tondo was purchased by an Italian woman as a birthday gift
for her husband, a prominent collector.
The Uffizi Galleries will share the proceeds with Cinello,
an Italian company that has patented a new way to make digital facsimiles of
famous paintings, as part of a new partnership announced today. Cinello’s
digital artworks, which it calls DAWS, are produced in the dimensions of the
original piece, and purport to be completely unique and theft proof. An NFT
token is created on the blockchain for each DAW, certifying ownership.
The Uffizi Galleries in Florence reopened to the public on
May 6 after being shuttered for more than two months, giving visitors a look at
its expanded exhibition space. On the first day it reopened, the Uffizi
recorded 1,516 visitors, according to a report in the Art Newspaper. Pre-pandemic, the museum attracted between 5,000 and
6,000 visitors per day. Annual visitors fell from 4.4 million to 1.2 million
last year amid successive lockdowns.
A dozen other major works from the Uffizi’s collection
will also be turned into DAWs in the near future. Among those on the list are
Botticelli’s The Birth of Venus, Raphael’s Madonna del Granduca, Caravaggio’s Bacchus, and Titian’s Venus of Urbino.
“In the medium term [the NFT sales] will be
able to contribute to the finances of a museum, comparable to the proceeds of
the restaurant business,” Eike Schmidt, the Uffizi’s director, told Corriere della Sera. “It’s not a change
of direction in terms of revenue, it is an additional revenue. But creating
such a market is not a quick thing.”
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