How would you describe styles or genre of your artwork?
Modern Abstract expressionism, Minimal Abstracts
Can you tell us about the process of making your work?
I usually start by drafting previous thoughts, ideas or concepts
I have in mind - I found out recently that most of these are mainly affected by
my long or short-term memories and experiences - I like to make a few color
studies on a digital platform like Adobe Illustrator or Procreate before
commiting to an analogue medium like painting, this helps me get to the best
color harmony and ultimately achieve that ‘stability’ I’m always striving for
when it comes to putting together compositions.
What’s the meaning of
the name ‘Hola Lou’ exactly?
I’m not ashamed to admit that I initially (and strategically)
started out painting and named myself ‘Lou’ - my real name is Luisa - in order
to not let anyone know if I was a man or a woman. My plan behind it was to not
post any pictures of myself and so I would probably get much more attention by
pretending to be a man.. it worked. Hola means ‘hello’ in Spanish, nothing really interesting behind
What kind of art
materials do you usually use?
Mostly acrylic paint and flat brushes (I absolutely hate round
ones haha), Procreate and Illustrator, Molotow One4All markers, oil pastels.
Would love to start using more spray paint for murals.
How did you come up with the idea of simple and color contrast
It came from painting with my son, who was 3 years old back
then. I was feeling completely bored and apathetic as a graphic designer and as
I started to make time for a hobby I could enjoy with my son, it shocked me to
acknowledge how free he was when doing so: He wouldn’t have a reference of
style or judgement of any kind, he would just place colors and let them be.. I
needed to feel that once again. Eventually I used my graphic design background to use these
feelings and place them in order.
What would you say is the main reason that you’re attracted to
simplicity and minimalism?
Like I said, I needed to let go of maaaaany things I had been
carrying along my life, especially after becoming a mom. I wanted to adopt this
not only as a form of creating but for living as well. Since I started this
path I feel very much liberated, even if my life and career got hectic and
sometimes crazy, it just feels balanced.
What piece of your artwork would you like to be remembered for?
Probably any piece that has crazy/risky colors in it will do,
since I think they not only tell very personal stories but they also reflect a
lot of my country and how warm, happy and welcoming this place and its people
You consider yourself as a painter and a muralist. What’s the attraction
of drawing on the wall?
I never thought this would be something I could be drawn to do,
I remember looking on social media at all these muralists and being amazed by
the final results and thinking ‘this would be a dream life’. It’s amazing how
one’s self can change their own destiny even when you’re not taking a solid
plan to make it this or that way. I personally feel very happy and strong when
painting a wall: Its a huge amount of effort and work, long hours of endurance
and a physical exhaustion followed by it.. But knowing how much urban art
affects people’s daily commute or travels in such a positive way is just an
What's the beauty of the art scene in Mexico?
It’s huge!!!! As Mexicans, opportunities on a global scale are
very scarce, and that makes a lot of people produce art merely for the love of
it (which inevitably makes art even better, since it comes directly from their
hearts and not from running after a big paycheck?) - I think we’re all very
much affected by the visuals, history, smells, taste and conditions of this
country, whether your art is colorful or not, a slice of Mexico’s rooted
culture is always proudly noted on pretty much every artist around here.
How’s your online shop going so far?
Pretty good, I’m currently working on a brand new website along
with my partner. The site I’m currently using was my first ever page, so now as
things have quickly escalated in our careers, we want to show a more refined
version of what goes on in and out of the studio. Prints sell pretty well and
Originals are very hard to keep since they are likely to be sold within the
first week of posting them. But for this reason, we want to change the overall
experience as a customer, as well as remove the few items that haven’t been
sold so far and start with a fresh new look.
Who are your biggest influences?