Looking to recoup losses resulting from the pandemic, the Uffizi Galleries in Florence is offering its most famous artworks for sale as NFTs. The first encrypted work available, Michelangelo’s painting Doni Tondo (1505–06), sold for $170,000. According to the Italian newspaper Corriere della Sera, the digital facsimile of Doni Tondo was purchased by an Italian woman as a birthday gift for her husband, a prominent collector.

The Uffizi Galleries will share the proceeds with Cinello, an Italian company that has patented a new way to make digital facsimiles of famous paintings, as part of a new partnership announced today. Cinello’s digital artworks, which it calls DAWS, are produced in the dimensions of the original piece, and purport to be completely unique and theft proof. An NFT token is created on the blockchain for each DAW, certifying ownership.

The Uffizi Galleries in Florence reopened to the public on May 6 after being shuttered for more than two months, giving visitors a look at its expanded exhibition space. On the first day it reopened, the Uffizi recorded 1,516 visitors, according to a report in the Art Newspaper. Pre-pandemic, the museum attracted between 5,000 and 6,000 visitors per day. Annual visitors fell from 4.4 million to 1.2 million last year amid successive lockdowns.

A dozen other major works from the Uffizi’s collection will also be turned into DAWs in the near future. Among those on the list are Botticelli’s The Birth of Venus, Raphael’s Madonna del Granduca, Caravaggio’s Bacchus, and Titian’s Venus of Urbino.

“In the medium term [the NFT sales] will be able to contribute to the finances of a museum, comparable to the proceeds of the restaurant business,” Eike Schmidt, the Uffizi’s director, told Corriere della Sera. “It’s not a change of direction in terms of revenue, it is an additional revenue. But creating such a market is not a quick thing.”
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