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[NEWS] Frieze Announces 2022 Launch of Seoul Art Fair


May 20, 2021 

Downtown Seoul. Photo: Loïc Lagarde/Flickr. 



For years, the art world has speculated about when, not if, Frieze would launch a fair in Asia. As the region has become the fastest growing collector base for contemporary art, it seemed a gaping hole in the brand's global ambitions. And now it has—not in Hong Kong, not in Shanghai, but in Seoul, South Korea.
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Frieze, one of the world’s top art fair companies, has announced the September 2022 launch of Frieze Seoul, signifying its belief in the sustained intensity of interest in the South Korean art market. Frieze Seoul marks the company’s entry into Asia and will be its fourth international contemporary art fair, joining those in London (established in 2003), New York (2012), and Los Angeles (2019). Frieze also operates the London-based Frieze Masters, focusing on older works and launched in 2012; it has said that a portion of Frieze Seoul will be devoted to historical works falling under this rubric. 



COEX convention center. COURTESY COEX 



The company is producing Frieze Seoul in collaboration with the Galleries Association of Korea, and the first edition, taking place September 2–5, 2022, will run concurrently with the association’s annual Korean International Art Fair, held at the COEX convention center in Seoul’s Gangnam district. Roughly a hundred galleries are expected to exhibit in the inaugural Frieze Seoul, which is seen as a direct competitor to the relatively established Art Basel Hong Kong.




Frieze London in Regent's Park, London. COURTESY FRIEZE LONDON 



"Seoul is a natural home for Frieze with its extraordinary artists, galleries, museums and collections," says Victoria Siddall, Frieze's board director, in a statement. "We are honoured to be working alongside the Galleries Association of Korea in a spirit of collaboration that is right for our times. Together, we will create an unmissable week in Seoul that brings together galleries from all over the world and celebrates the city’s vibrant art scene."

Dal-Seung Hwang, the chairman of the Galleries Association of Korea, adds: "In a period of high public interest in the Korean art market, the collaboration between South Korea’s largest art fair and Frieze will confirm Seoul as a hub of the global art market, and South Korea a major destination for the art market in Asia."

For international art businesses, the currently resilient state of South Korea's economy is attractive—thanks to its effective containment of the Covid-19 virus, its GDP contracted by only 1% last year and is forecast to grow by around 3% in 2021, according to the OECD.


 
 

 



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